Challenge:

JTH faced the challenge of promoting their one-night event and selling a significant number of tickets within a limited timeframe. They required a comprehensive marketing strategy and compelling media assets to reach a wide audience and generate interest and participation in the event.

Objectives:

1. Develop an Effective Conference Marketing Strategy: Design and implement a strategic marketing plan to promote the one-night event and sell over 1000 tickets, while also raising awareness about JTH’s mission and advocating for homelessness support.
2. Create Engaging Media Assets: Produce visually captivating and informative media assets that would attract the target audience, effectively communicate the event details, and evoke emotional connections with JTH’s cause.
3. Enhance In-House Experience: Support the event’s in-house experience through the creation of screen assets and professional photography to ensure a seamless and impactful event presentation.

Solution:

Our team collaborated with Journey to Heaven to develop and execute a comprehensive conference marketing strategy, leveraging our expertise in marketing and media production. The following steps were taken to achieve success:

1. Strategy Development:

   • Conducted thorough market research and analyzed the target audience to identify effective channels and messaging that would resonate with them.
   • Developed a detailed marketing plan outlining specific tactics, timelines, and goals to achieve the desired ticket sales and awareness.

2. Design and Production of Media Assets:

   • Designed visually captivating graphics, including promotional banners, social media posts, and email newsletters, to create a consistent and engaging brand presence across multiple platforms.
   • Produced informative and emotionally compelling videos that highlighted JTH’s mission, the event details, and testimonials from individuals impacted by their work.
   • Crafted persuasive written content that conveyed the urgency and significance of supporting the event and JTH’s cause.

3. Implementation and Campaign Management:

   • Executed the marketing plan by strategically disseminating the media assets through various channels, including social media platforms, targeted email campaigns, and online event listing platforms.
   • Monitored the campaign performance, analyzed data, and made necessary adjustments to optimize reach and engagement.
   • Collaborated with JTH’s team to track ticket sales, provide real-time updates on progress, and implement strategies to increase ticket purchases.

4. In-House Experience Support:

   • Created visually appealing screen assets to enhance the event’s atmosphere and provide impactful visuals that aligned with JTH’s branding.
   • Deployed a professional photography team to capture memorable moments, guest interactions, and the overall ambiance of the event.

Results:
Through our collaboration with Journey to Heaven, the conference marketing campaign achieved significant success, leading to the following outcomes:

1. Extensive Campaign Reach:
   
   The marketing strategy and media assets reached over 250,000 people, effectively raising awareness about JTH’s mission and the event.
   
   The comprehensive reach resulted in a broader understanding of homelessness issues and increased public support for JTH’s cause.

2. Ticket Sales Success:

• The goal of selling over 1000 tickets was surpassed, resulting in a high attendance rate for the one-night event.
  
  
• The strategic marketing efforts, compelling media assets, and targeted promotion contributed to the event’s success in generating ticket sales and participation.